Your real estate business runs on more accounts than you think. Not just the ones you open every day. The ones you forgot you had.The portal profile you claimed years ago and never updated. The review site where a client left you five stars and you never replied...
MLS. CRM. Lockbox app. Showing service. Transaction software. Your brokerage portal, your personal email, your business email, the email you made in 2015 and still can’t shut down. Facebook, Instagram, the website, the email marketing platform you swear...
The deal you lose to forgetting is the most annoying deal to lose.Losing to another agent, fine. Losing because the buyers decided to rent another year, fine. That’s the job. But losing because you meant to call someone back and it slid off the radar? That one...
Confession: I have watched a lot of agents buy CRM software with real enthusiasm and then never log in again.They sit through the onboarding call. They import their contacts. They get a nice tour of the automations, the tags, the drip campaigns, the pipelines with...
Most real estate businesses are held together by three things: a phone, a notes app, and hope.I say that with love. Agents are some of the most resourceful people I know. You can negotiate a repair credit from a parking lot while eating a granola bar. But ask where...