Clients forget almost everything you say at the first meeting.Not because they aren’t listening. They’re nervous, they’re doing math in their heads, and one of them is quietly wondering whether the dog will be okay in a smaller yard. You explain the...
Somewhere in your car right now there is a stack of flyers. Maybe in the trunk, maybe under the passenger seat next to a lone sunglasses case. And if you’re honest, you’re a little embarrassed by them.That’s okay. Most agents start out with something...
Let me tell you about the most expensive free tool in real estate.It’s Canva. Not because Canva costs a lot (it doesn’t), but because of what it does to your afternoon. You open it to make one quick “Just Listed” post, and two hours later...
I have a theory that the hardest part of real estate social media isn’t the posting. It’s the forty-five minutes before the posting, when you open Instagram, stare at the little plus sign, and suddenly remember you need to reorganize your sock drawer.Every...