A lot of agents don’t have a training budget. They have a training mood.The mood strikes when a webinar ends with a countdown timer, or when someone in your office comes back from a conference glowing like they just spent a week at a spa. Suddenly you’re...
Every spring, a certain kind of agent goes on a treasure hunt. The treasure is a receipt for a lockbox. The map is a bank statement from eleven months ago. The prize is a mild headache and a very patient accountant.I’ve been doing real estate marketing and tech...
Nobody gets into real estate because they love bookkeeping. If you did, please reach out, because I’d like to study you.Most of us got into this business because we like people, houses, the hunt, the moment the buyer walks into the kitchen and goes quiet. The...
Somewhere right now, you’re paying for an app you haven’t opened since spring.Don’t feel bad. Everyone is. Real estate is practically built for subscription creep. There’s a tool for lead gen, a tool for video, a tool for scheduling posts, a...
Real estate income has the emotional stability of a toddler at a birthday party.One month you close three deals and feel like a genius. The next month you close nothing and start reading job listings at midnight. Neither feeling is accurate, by the way. They’re...