Busy vs. Productive: How Realtors Can Tell the Difference

I have a soft spot for the agent who says “I’m slammed” every single time you ask how they’re doing.They mean it. They’re not exaggerating. They were up at 6, answering texts, fixing a showing schedule, chasing a lender, re-uploading...

Realtor Daily Priorities: What to Work on First

You sit down with your coffee. You open your list. There are twenty-three things on it, and every single one of them looks back at you like it should go first.So you check email. Then Instagram. Then you rearrange the list. It’s 10:30 and you’ve...

Lead Generation Habits for Realtors That Actually Stick

I have a theory about lead generation. Most agents know exactly what they should be doing. Call your sphere. Follow up with the open house sign-ins. Post something. Write the handwritten note. Nobody’s confused about the list.The list just keeps losing to...